The User Experience
A funny thing happened last night. My friend and I met up on my rooftop to enjoy one last glass of wine while the weather was 80 degrees in October in the heart of Boston and, in the late night convo I was asked to give a Ted Talk. About the user experience.
Yep. A Ted Talk. No pressure!
Why? Well, for a lot of reasons, but most of all because marketing psychology, UI & UX are all a critical piece of website design! As a psychologist I can tell you with a 100% certainty that neglecting that trifecta can put your site at high risk of well, failing, to be honest.
Here’s the deal. I recently began writing a book that’ll be published on Amazon Kindle for y’all to read, but meanwhile I wanna share as much as I can about this topic here first!
Aka, the user experience. This includes things like your site layout, your navigation, menu links etc. Can your visitors use your blog/website EASILY? Or, is it confusing and hard to navigate?
In a world of less is more and instant gratification you as a blogger or website owner MUST make sure your site is as SIMPLE to interact with as possible! Make it EASY for your visitors to find what they’re looking for. MAKE conversions as easy as possible. That’ll not only increase time on page, which will boost your SEO but SALES and subscribe rates too!
That’s what you want, right?
What Not To Do
Here’s an example of what not to do. Last night, my friend and I were trying to sign up for a certain (unnamed) food blogger’s newsletter to be notified whenever she posts new recipes.
We searched this bloggers site for nearly FIVE minutes y’all. What did we find? NOTHING 😳
No pop-up, no menu link to sign up, nothing in the sidebar! No mention in any post/page to sign up here. Nada. Ziltch! This blog’s been around for nearly 3 years. Can you imagine how many subscribers she’s have in three years with an easy to find sign up link?
Newsletters are a GOLDMINE when it comes to online businesses! I was in shock. Why would someone leave that money on the table?
Anyways, what we found she DID have was a graphic that said “get free resources”. Uhhh, okay … So I tried my luck and sign up. I immediately was redirected to a thank you page promising me a specific “free resource” in my email. I opened the email, clicked the link to download the “freebie” and NOTHING. It didn’t work! 🙄
Does this sound like good UX? My user experience was ridiculous. My friend was laughing hysterically and I still don’t know if I’m signed up for a newsletter or not. 😆
Please, don’t be that blogger!
You can easily make your site simple to navigate, you can easily make your branding stand out with UI and you can easily implement some psychological tweaks to market your website or blog better in minutes! By the way, don’t forget to add a newsletter sign up link if you don’t want to risk losing nearly 70% of your visitors!
The User Experience
Naturally I’m writing about the user experience and ALL of these related topics in my eBook, and apparently speaking about them at this Ted Talk, but you can (easily) navigate your way to my blog now and sign up for my newsletter to learn more, I send out updates once a week!
Take a peak at my eCourses while you’re there. There’s a lot of helpful info in them!
Now go save this to Pinterest, share it on Twitter and enjoy your day. Feel free to leave a comment below too! I love feedback 🖤