Psychology In Advertising
Today I just want to touch on perception for a second. Perception, while unique to everyone, can cause a lot of misunderstandings and problems when we’re connecting and communicating with others.
Why? Because perception is rarely reality.
Think about it for a moment. When’s the last time you looked at someone’s “online self” and thought to yourself that they’re life is well, perfect? While everything may appear to be positive the reality may be quite different.
The thing is, no one is perfect and we all want people to only see the best side of ourselves. Meaning our perception of a person or situation can be 100% inaccurate. This is true online and in person.
We live in an age where it’s easy to project whatever image we want of ourselves into others.
My question is, why? Is that truly allowing you to form a deep connection and conversation with someone? One that is emotional, honest and transparent?
Or is it just a superficial, meaningless connection that you cannot possibly maintain long term.
The challenge them becomes how can we as a society accept that our perception is more often than not inaccurate? How can we as a society challenge ourselves to take risks and be honest with others?
If we are truly authentic, transparent and candid with others we only become better people y’all! Isn’t that the goal in life? We all make mistakes, but how we learn from them and become better is what’s really important.
Sure, being sincere and showing our true selves can feel scary! But let’s be real, openness causes connections. If for some reason you’re open with someone and they become cold and distant, good. Let them go. You now know that your perception of them was wrong and that’s their true self.
Connect With Your Audience
What I expect you’ll find instead is that most people will embrace your openness and respect you more. They may even open up themselves! And that’s what leads to strong connections and unbreakable bonds.
Trust is two way street. Choosing to be open and trusting of others may not be easy but it sure beats burying our emotions and ourselves in work or hobbies. That’s a surefire way to avoid the emotional risk of creating meaningful, lifelong connections with others.
I think we can all do better by questioning our perceptions and digging deep to find out how we can be more genuine, transparent and authentic so we can connect with people on a more important level. The emotional one. It’s the basis for all relationships, without it you risk becoming disconnected and detached.
Psychology In Advertising
The challenge now becomes to strive for respect and authentic connections instead. Go for it! Trust me, you’ve got nothing to lose and everything gain.