Ya know that saying “Less is more”? It’s true! Or as some, ahem (my father) likes to say KISS (keep it simple sweetheart) 😉
Being on vacation has given me the chance to de-stress and unwind and, I’ve gotta say, I’m really enjoying the KISS vacation vibe! My current choices include: do I want a Mojito or Mimosa with breakfast and should we go the beach or pool today? 😅 Oh, and which party should we go to tonight? Oh how I miss living in Miami! 😉
What’s my point? This minimalistic mood isn’t just for vaca! It’s critical for anyone building a brand too.
If you’ve been following me for awhile you’ve probably noticed a minimalist vibe going on. It’s NOT by chance!
It’s because nearly all the psychological research on website and graphic design (UX/UI) proves that users are inundated with images and will leave your website or social profile immediately (to never return) when they feel overwhelmed!
Is that the image you want your brand sending?
Take a peak at your website, blog or Instagram profile.
- Is it calm and strategic or unclear and chaotic?
- Is it attractive and alluring or inconsistent and confusing?
- Is it clean with lots of white space or is it random and cluttered?
- Can your user find their way around EASILY with minimal distractions or is it hard to nativigate?
- Is your branding inviting and eye-catching making people WANT to stay on your site and follow you on social or is it messy and erratic causing your potential customer or client to leave your site and never follow you, much less buy your product or service?
As an entrepreneur it’s so important that you keep these things in mind! Psychological factors play a MUCH bigger role in your success that you could ever imagine.
If you do anything at all, strive to invest MORE time and money in high-quality branding and UX design. If you can’t afford that, do everything you can to minimize your design, adding white space wherever you can. Like the saying goes, less is more!
Design truly impacts not only your users experience but will skyrocket your profitability too. Read more critical UX tips here. While you’re here on take a peak at my list of favorite “minimalist” website themes too! I listed the best ones here.
I personally have used many of them and highly recommend them all.
Plus, google will boost your website too 😉