If you’re new to email list building there is something you need to know.
Statistics have proven that approximately 70% of your new visitors never return to your website or blog again.
Seventy percent! Let’s break this down.
If you’re a new blogger and are averaging 1,000 visitors a month that means, unless you are effectivly capturing all your leads, you are losing 700 potential readers a month. 700 people visit once and never return again!
Worse, say you’ve been blogging for months, years perhaps, and you’re averaging 10,000 visitors a month. How many are you losing? 7,000 people.
One more example! You’ve been blogging for years, and for whatever reason, you haven’t set up any list building software. You’re getting approximately 100,000 new visitors a month. Want to know how many readers will never return to your blog after their first visit? You guessed it, 70,000.
Seventy Thousand Readers Gone Forever.
Stop losing all your customers already!!
Email List Building
Businesses, bloggers, and entrepreneurs live and die by their email marketing. “The money,” it’s said, “is in the list.” Now that you’re aware of this, it’s time to start building your list! Without a list it is possible to monetize your blog, but you will have much more success with a list full of subscribers who love your content.
Did you know you can convert many of these abandoning readers into email subscribers with one simple trick? It’s true! Enter one of my favorite tools, exit pop-ups.
Instead of bombarding your visitor with disruptive pop-ups mid-browsing why not use one that is built to appear as they are leaving your website? Not nearly as distracting, right? Your user experience is likely to soar and you get a chance to capture their valuable info as they are ready to move on to the next website. If you ask me, that’s a win-win!
The Truth About Pop-Ups
Now, if you’re thinking, but wait .. aren’t most people annoyed by pop-ups? Perhaps! But maybe not. Data proves that 15 % of your readers can be converted with exit-intent popups. In my opinion, if they’re on their way to another website anyways, why not give them the option to stay in touch? Maybe they’ll appreciate your effort! Think about it this way, if 100 people are on your website, would you rather capture 15 of them or, zero?
I personally appreciate pop-ups. I’m ridiculously busy and most always in a hurry, so I don’t necessarily have time to search a website or blog to subscribe to their email list! I totally appreciate it when they make it super quick and easy for me to sign up – with a pop-up I can’t miss!
Email list building doesn’t need to be aggressive, or awkward! I personally love to find new ways to grow my list. I know, you’re probably thinking “Are you kidding me?” I swear, it’s the truth! I like challenges 🙂
Email list building can be super challenging for some bloggers and entrepreneurs – but, trust me, it doesn’t need to be!
As you may know, I recently began offering E-Courses to readers that wanted to learn how to start blogging. Want to know how I sell these courses? A majority of my courses are sold to the subscribers to my email list! Without a list I would have to count on new readers to enroll. Which is fine, however, I knew my subscribers would love the chance to enroll, so I offered it to them first! My thinking is that they’re my loyal readers, they’ve been a Learn To Blog With Me “fan” the longest, so they get first dibs on new e-courses for supporting me all this time. One of my e-courses only launches a few times a year, so naturally I want to give my loyal email subscribers the first chance to enroll before it sells out!
On the other hand, I also wanted to amp up my lead capture efforts. What I’d done prior to OptIn Monster worked great, but I wanted to stay in touch with even more of my newbie visitors! So I’ve been testing out their software and can say with 100% certainly, it’s phenomenal!
Since I began using their software to design new forms, pop-ups and banners my email subscribe rate has tripled! In just one week I’ve gained 3x the subscribers I gained in the previous 5 months. That’s impressive y’all. Also, because they have a cool tool called Monster Link my Pinterest followers have grown a hundred times faster than before.
If you’re a blogger you know how critical Pinterest is to gaining new traffic!
Their techniques work!
Now, rather than lose 70% of my readers after their first visit, they’re adding themselves to my email list!
I could never say this with my previous email list building software. Can you? If not, I highly recommend you give OptIn Monster a try!
Blogging is Hard Work
I’ll always be first to say that blogging is hard work. After nearly ten years of blogging I can’t remember one blog post that took me less than 3 hours to prepare for publication. Nowadays, my recipe posts take anywhere from 3-7 hours of prep work. Let’s not even get into the time I spend designing and building the blogs!
So why would I do all that and not want my new visitors to become regular readers? I spend all the time I do on my blogs for my readers. I want them to love my content and come back for more! That’s where OptIn Monster has excelled. They totally capture all the details I need to keep in touch with y’all! 🙂
Don’t you want to do the same?
Say, “Hey new reader – I appreciate you stopping by! If you love my content, let’s keep in touch” 🙂 There’s no better way I know of to do so than with the tools provided by OptIn Monster. Oh, and their support team is fantastic too!
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